Akeneo
Akeneo PIM and Active Publishing: A powerful global solution for manufacturers, distributors and brands
Introduction
In today’s ever-changing business landscape, manufacturers, retailers and brands face many challenges to stand out and succeed. One of the most important is the effective management of product information through Product Information Management (PIM) solutions such as Akeneo.
Product information is essential for everything to do with sales, marketing, catalogues, websites and even customer service. Accurate, complete and up-to-date data is essential for providing an optimal customer experience and boosting sales.
That’s where Akeneo PIM and Active Publishing come in. Together, these two platforms offer a powerful global solution that enables companies to manage and distribute their product information effectively and efficiently.
Akeneo PIM: Your centralised data
Akeneo PIM is a pioneering PIM platform that enables companies to store, manage and enrich all their product information in one place. This includes information such as product descriptions, technical specifications, images, videos and prices.
With Akeneo PIM, companies can :
- Centralise product information from different sources, such as ERP, CRM and content management systems (CMS).
- Enrich product information with custom attributes, taxonomies and classifications.
- Standardise product information to ensure consistency across all channels.
- Publish product information across different channels, such as websites, print catalogues and marketplaces.
Active Publishing: Automating catalogue production
Active Publishing is a catalogue production automation solution that enables companies to create print and digital catalogues from product information managed in their PIM.
With Active Publishing, companies can :
- Generate catalogues automatically from product information.
- Customise catalogues according to language, currency and target audience.
- Preview catalogues before publishing them.
- Publish catalogues in different formats, such as PDF, InDesign or FlipBook.
Akeneo PIM and Active Publishing: A global solution
Together, Akeneo PIM and Active Publishing offer a powerful global solution that enables companies to :
- Manage their product information efficiently
- Distribute product information across all channels
- Reduce catalogue production costs and lead times
- Improve customer experience
- Boost sales
Benefits for manufacturers, distributors and brands
Active Publishing and Akeneo offer a number of benefits to manufacturers, distributors and brands, including:
- Improved operational efficiency: By centralising and automating the management of product information, companies can reduce the time and resources spent on these tasks.
- resources devoted to these tasks.
- Improved data quality: Akeneo PIM enables companies to ensure that their product information is accurate, complete and up-to-date.
- Improved customer experience: Accurate and complete product information enables companies to deliver a better customer experience across all channels.
- Increased sales: Attractive and informative product catalogues can help boost sales.
Active Publishing and Akeneo are powerful solutions that can help manufacturers, retailers and brands meet the challenges of product information management and product information delivery. Together, these two applications offer a comprehensive solution to help companies improve operational efficiency, data quality, customer experience and sales.
If you’re a manufacturer, distributor or brand looking to improve your product information management and omnichannel distribution, the Active Publishing/Akeneo pairing is made for you!
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