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Catalogue automation with Active Publishing and Pimcore.
La Redoute, France's leading fashion and home shopping retailer (10 million customers, present in 26 countries), has chosen Active Publishing to automate its catalogues.)
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La Redoute
Objectives
Optimise Print production processes as far as possible
Offer end-users a simple, user-friendly and above all effective solution.
Actions
Catalogue brief management
InDesign automation
Language and currency variations by script
(5 clicks and just a few minutes to adapt
a catalogue in several languages)
Bi-directional updates
ERP synchronisation, etc.
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