Case study la redoute

La Redoute automates its catalogs with Active Web2Print and Pimcore

La Redoute, French leader of the "Fashion & Home" mail order (10 million customers, present in 26 countries), chose Active Publishing to automate its catalogs.
Management of catalog briefs, InDesign / EasyCatalog automation, languages and currencies by script (5 clicks and a few minutes to develop a catalog in X languages), bi-directional updates, ERP synchronization, etc ...

All the tools to optimize Print production processes to the maximum and offer end users a simple, user-friendly but above all efficient solution.

After an analysis of the existing, different tests, meetings and exchanges, we were able to set up a production workflow that meets the needs of the various stakeholders and automates the maximum number of actions while securing the dynamic data.

After a first multilingual validation catalog, the solution is now deployed to all publications.